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AWR - Sales Mastery for Colorado Small Businesses

Connect with curious minds at this month’s Anythink World Roundtable — a welcoming virtual space for open conversation, fresh ideas and practical insights.

Each session highlights a new topic to spark creativity and build real‑world skills.

This month, we’re joined by SCORE, an organization dedicated to supporting vibrant small business communities through mentoring and education.

For small business owners along the Colorado Front Range, scaling a company through traditional sales methods is becoming increasingly difficult.

Navigating a unique local economic climate — marked by rising regulatory burdens and intense market competition — requires a shift away from outdated, transactional pitches. Hosted by SCORE Denver, this 60-minute educational webinar is designed specifically for entrepreneurs who feel stuck and are looking for a contemporary, sophisticated approach to driving revenue.

This session cuts through the noise to deliver modern sales strategies that convert local challenges into competitive advantages. Participants will discover how to transition from "selling" to "advising" using consultative frameworks, value-based positioning and hybrid digital outreach that resonates with Colorado's tight-knit communities.

Whether you are struggling to build a predictable pipeline or looking to equip your team with cutting-edge techniques, this webinar provides the actionable tools and local resources necessary to revitalize your growth strategy and accelerate your business.

You Will Learn How To:

• Adopt contemporary selling methodologies: Master modern frameworks — including consultative, value-based, and challenger selling — to shift your approach from basic product pitching to high-value solutions.
• Overcome Front Range growth roadblocks: Learn how to adapt your pricing and compliance models to handle Colorado's high regulatory overhead without sacrificing your profit margins.
• Build a modern, content-driven pipeline: Move away from ineffective cold calling, and transition toward generating high-quality leads using LinkedIn authority and hyper-local networking events.
• Maximize revenue with the "5x Rule": Discover how to implement strategic loyalty offers to upsell existing clients, capitalizing on the fact that retention is five times cheaper than new customer acquisition.
• Leverage local growth resources: Learn how to tap into community-specific lead referrals through the local Chambers of Commerce and access free, ongoing business mentorship via SCORE Denver.

Click here to register: https://www.score.org/co/denver-wy/business-education/anythink-sales-mastery-in-colorado-w-kathy-cohen/ 

Appropriate for adults. This program will be hosted on Zoom and in English. Registration recommended. Visit our online calendar to sign up today!